What is Performance Marketing? It’s a highly targeted approach to digital advertising where you pay for actual results—like sales, signups, or app installs—instead of just impressions. Businesses can track campaign success in real time and optimize for better outcomes. It blends data analytics, automation, and creative strategy for maximum impact. https://www.gyanwaar.com/blog/what-is-performance-marketing-a-complete-guide-to-roi-driven-advertising