Critical Takeaway: Buyers weren’t just shopping—they were being actively engaging with the brand in the multi-sensory retail natural environment. Brand activations are interactive actions created to convey a brand to life and foster immediate client engagement. Examples consist of sampling strategies, Avenue marketing, and installations that create immersive brand environments. https://instoredemonstrations63073.total-blog.com/the-greatest-guide-to-shopping-centre-sampling-60023327