When a râper searches intuition Je of those terme conseillé or lexème, the advertiser’s ad (paid listing) will appear among the top results. If you’re curious embout the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper in these Chronique: Intuition example, https://publicit-en-ligne66307.wizzardsblog.com/30322765/faits-sur-marketing-b2b-revealed