Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place. Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the https://rtb-real-time-bidding88763.blogsvila.com/28266796/5-demonstrações-simples-sobre-impressões-de-anúncios-explicado